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The theoretical focus of my work centers around how mediated forms of cultural engagement can alter lived, social processes. The relationship between these two fields, particularly the differentiation between them, is what I have identified as a key object of analysis within mediatization theory. Ultimately, this line of investigation informs a research agenda that tracks how communication technologies influence the consumption of culture and contribute to identity formation within the context of advanced neoliberal capitalism. Mediatization theory informs my interdisciplinary research agenda that includes work in the fields of sociocultural theory, political communication, Latin American studies, Human Rights discourse and memory, international media systems, political culture and identity, critical pedagogy, educational technologies, Chicana/o studies, border studies, and the media production of social movements.